Campaign Analysis Essay Example | Topics and Well Written Essays - 1500 words

Campaign Analysis - Essay Example In September 2004, the campaign for real beauty was officially launched for the rise of some consciousness of all issue associate with beauties. The campaign was purposely meant to challenge the stereotypes that had been set by the beauty industry. It had numerous intentions in making as many women as possible feel beautiful every day. The campaign led to the release of the global research that explored the relationship between women and beauty and what beauty links to their happiness all across the world. It was such an effective campaign and was accompanied with much advertising that inspires the society and more especially women to think differently about the definition of beauty. The campaign was also attached with some fundraising initiatives that were aimed at helping young girls who had low self-esteem related to their beauty. The DOVE SELF ESTEEM FUND supported the fund raising initiatives. According to the campaign, every woman was to possess something beautiful and unique. Sixty eight percent of all people believe that unrealistic standards of beauty exist within the advertising world and the media. Forty-seven percent has believed that only attractive women are portrayed in the well-known cultures while eighty-five percent agree that beauty can be achieved through spirit and personal attitude. This was critically analyzed throughout the campaign period that left many individuals convinced about the associated beauty with the dove products. The associated strengths with the company include its broad market equipped with quality products. Their advertising is very much inspiring with much emotional appeal. This has created perfect public relations that give it enormous strengths compared to its competitors. The company has also a positive self-image. This act as a driving factor in motivates every undertaking within the company creates a motivating factor to all the stakeholders. They make broad

Land law Assignment Example | Topics and Well Written Essays - 2500 words

Land law - Assignment Example This portrays the intention of the parties at the time of the grant and, therefore, what will amount to deviation from grant. The case of Petra Investments v Jeffrey Rogers illustrates these principles. 2 The landlord of a shopping centre was entitled to rebuild or change the centre in any manner, and to utilize or lease the centre for any use. This was so, even if the access of light or air was tampered with, or other rights given to the tenant were reduced or prejudiced. The High Court noted obiter dicta that probably, the landlord was obliged not to change the common parts of the centre to reduce its quality as a shopping centre. In part, this was because of pre-lease representations by the landlord to the tenant.3 In Saeed v Plustrade Ltd, 4 the tenants of the flat were entitled (in common with other tenants) to park on the forecourt. The lease reserved to the landlord a right to change the block of flats and to build on the adjacent land, even if the access of light or air was reduced. The landlord took the forecourt parking spaces out of commission for three years, even as neighboring land was being developed and projected to reduce the number of spaces from 12 or 13 to four. The landlord (Kevin) reserved rights by confirming that it was his duty to develop the road accessing the four houses. The contract expressly limited the use of the houses to the place of residence. The owners were at no circumstances allowed to use the houses for business purpose. These redevelopment clauses are common in leases. The provisions of the lease may mean that Cara may not be able to claim from Kelvin for interfering with the easement that was granted by the lease. However, the rights of Cara are reserved and they cannot permit the total destruction of the easement. This is illustrated in the case of Petra Investments v Jeffrey Rogers,5 where the landlord of a shopping centre was entitled to